Catenaa, Monday, January 05, 2026- Trump Media plans to distribute a new blockchain-based rewards token to holders of its publicly traded DJT stock through a partnership with crypto exchange Crypto.com, expanding the company’s push into digital assets.
The company said the token will be issued to shareholders based on their stock holdings. The asset will not represent equity ownership in Trump Media or any other entity and will not entitle holders to profits tied to company management.
Instead, it is designed to function as a rewards-style token linked to the firm’s products and services.
Trump Media said the token could offer benefits or discounts connected to platforms such as Truth Social, Truth+, and Truth Predict over the course of the year. Additional details on timing and mechanics are expected in the coming months.
The company indicated the token may be nontransferable, not redeemable for cash, and could be built on Crypto.com’s Cronos blockchain.
The move follows earlier crypto initiatives by Trump Media, including the buildup of a sizable bitcoin treasury and prior arrangements with Crypto.com involving its ecosystem.
Crypto.com and Anchorage Digital currently provide custody for Trump Media’s bitcoin holdings, which total about 15,000 bitcoin valued at roughly $1.5 billion, according to industry data.
Trump Media has also partnered with Crypto.com on plans to develop exchange-traded funds under the Truth.Fi brand, including crypto-focused products and a predictions market platform.
Shares of DJT were higher in trading following the announcement, rising more than 4% to about $13.09, according to market data.
