Catenaa, Friday, December 19, 2025- Visa has launched a new “stablecoins advisory practice” to help banks, fintechs, merchants, and enterprises assess and implement stablecoin strategies, the company announced Monday.
The initiative is housed within Visa Consulting & Analytics and offers training, market analysis, technical support, and use-case sizing for organizations exploring stablecoin integration.
The advisory practice comes as the stablecoin market surpasses $300 billion in total capitalization, while Visa’s own stablecoin settlement activity has reached a $3.5 billion annualized run rate as of November 30.
Early clients include Navy Federal Credit Union, Pathward, and VyStar Credit Union, which are evaluating the technology’s role in payments and operational workflows.
Visa’s move builds on its existing stablecoin initiatives.
In 2023, the company piloted settlements using Circle’s USDC and currently supports over 130 stablecoin-linked card programs across more than 40 countries.
Visa is also testing stablecoin-based cross-border payouts via Visa Direct, enabling businesses to pre-fund transfers and send funds directly to users’ wallets.
The launch aligns with broader trends in traditional finance, where banks such as JPMorgan are using tokenized deposits for faster settlements, and payment firms are integrating stablecoins to enable lower-cost and faster transfers.
Regulatory clarity under the GENIUS Act, signed in July, has further encouraged expansion, providing a federal framework for issuing and overseeing stablecoins in the US.
Market projections suggest continued growth. Citi estimates the stablecoin market could reach $1.9 trillion by 2030 in a base case and up to $4 trillion in a bullish scenario, while Standard Chartered forecasts $2 trillion by 2028.
Visa launches a stablecoins advisory practice to help banks and businesses develop and implement strategies amid a growing $300B market.
