Catenaa, Monday, June 29, 2026-Blockchain marketing firms MarketAcross and Cryptic have announced a strategic partnership aimed at providing comprehensive marketing, public relations and growth services to Web3 companies seeking to expand globally in an increasingly competitive digital asset landscape.
The collaboration combines MarketAcross’ expertise in cryptocurrency public relations and media distribution with Cryptic’s capabilities in influencer marketing, community development, regional expansion and go-to-market execution.
The companies said the partnership will allow blockchain projects to access coordinated campaigns spanning media relations, content strategy, key opinion leader engagement and international market development.
The partnership reflects a growing shift within the Web3 industry toward integrated marketing strategies.
As blockchain ecosystems become more crowded, projects increasingly require coordinated communications efforts that extend beyond traditional public relations campaigns.
The alliance is designed to help companies align messaging, community engagement, influencer outreach and regional growth initiatives under a unified framework.
Executives from both firms said blockchain companies now face greater challenges in attracting attention, building trust and acquiring users amid a rapidly expanding number of competing projects.
Under the agreement, the two firms will collaborate on client referrals, joint campaigns and co-branded initiatives.
Services will include public relations, content marketing, narrative development, influencer campaigns, token launch promotion and regional expansion strategies.
The companies also plan to assist projects seeking entry into new geographic markets, particularly across Europe, the Middle East and other emerging blockchain hubs.
The objective is to provide clients with a broader range of marketing resources while simplifying coordination across multiple service providers.
MarketAcross is one of the longest-operating public relations and marketing agencies focused exclusively on blockchain and cryptocurrency sectors.
Founded in 2014, the company has worked with several major industry organizations and has built a substantial network of media relationships across crypto, technology and mainstream publications.
According to company figures, its media ecosystem generates more than 1.7 billion monthly impressions through partnerships with publishers and content distribution channels.
The firm has supported communications campaigns for some of the most recognized brands in the blockchain sector.
Cryptic has established itself as a specialist in Web3 growth marketing and community development.
The company said it has managed more than 200 blockchain-focused campaigns and overseen over $100 million in marketing budgets for cryptocurrency and blockchain projects.
Its services include influencer engagement, token generation event promotion, regional growth campaigns and strategic positioning initiatives.
The company has developed a strong presence across European and Middle Eastern markets, two regions that continue attracting blockchain investment and startup activity.
The partnership arrives as competition intensifies across the blockchain industry.
With thousands of blockchain networks, decentralized applications, token projects and Web3 startups competing for users and investment, marketing has become an increasingly important differentiator.
Projects are allocating larger budgets toward brand development, community growth and user acquisition as regulatory clarity improves in several major jurisdictions.
This trend has created demand for specialized agencies capable of navigating both the technical complexities and cultural dynamics of blockchain ecosystems.
The collaboration illustrates the maturation of the Web3 marketing sector.
During the industry’s early years, many projects relied heavily on social media promotion and grassroots community engagement. Today’s blockchain companies increasingly require sophisticated marketing operations comparable to those used by traditional technology firms.
As institutional adoption expands and blockchain companies pursue mainstream audiences, agencies offering integrated communications and growth services are expected to play a larger role in shaping market visibility and adoption.
The blockchain marketing industry has evolved significantly alongside the growth of cryptocurrency and decentralized technologies. As projects compete across global markets, marketing strategies now encompass public relations, influencer outreach, content creation, community management, ecosystem partnerships and regional expansion efforts.
MarketAcross and Cryptic operate within a rapidly growing sector serving blockchain companies seeking to navigate complex global markets. Their partnership reflects a broader trend toward consolidation and collaboration among specialized service providers as Web3 projects demand more comprehensive marketing solutions to support adoption and long-term growth.
