Catenaa, Thursday, October 02, 2025- Ethereum-based gaming metaverse The Sandbox is launching its own layer-2 network, SANDChain, designed to empower creators and monetize on-chain content using the SAND token.
Built with the ZK Stack, SANDChain aims to become the primary infrastructure for creator-led economies, enabling users to own content, manage communities, and generate revenue without platform constraints.
The network introduces three core value layers: SANDpoints to track reputation and loyalty, Creator Points for support and token access, and Creator Tokens tied to brand assets.
The Sandbox co-founder Sébastian Borget said the network leverages its existing ecosystem of over 8 million users and 400 brand partnerships, including Snoop Dogg, Paris Hilton, Atari, and Warner Music Group, to build a “Creator Nation.”
CEO Robby Yung added that SANDChain will provide automated revenue management, funding rails, and ways to convert audience engagement into financial growth.
SAND will serve as the network’s native gas token, powering patron and creator vaults that provide capital reserves for creator loans and aggregate Web2 revenues. Early access signups begin October 1, with the testnet debut expected October 14. Launch partners include Animoca Brands, Cool Cats NFT collection, ZKSync, and Korean cartoon series Pucca.
Despite the announcement, SAND price dipped 2% to $0.26 on the day and remains roughly 97% below its all-time high from 2021. The move highlights the growing trend of gaming projects creating bespoke layer-2 chains to support scalable, creator-first ecosystems and expand token utility beyond standard metaverse experiences.
