Catenaa, Thursday, October 23, 2025- Coinbase has added Binance’s native cryptocurrency, BNB, to its official listing roadmap, marking the first time the U.S. exchange has shown direct support for a token tied to its top global competitor.
Coinbase Markets announced Wednesday that BNB trading will commence once liquidity providers and technical infrastructure are in place.
The decision comes amid an industry-wide debate over listing fees and transparency among major crypto exchanges.
Earlier this week, Binance dismissed allegations by Limitless Labs CEO CJ Hetherington — whose company is backed by Coinbase Ventures — that it sought token allocations in exchange for listings. Coinbase executive Jesse Pollak later said that token listings “should cost 0%,” calling on exchanges to ensure fairness and openness in the listing process.
Hours before unveiling the BNB roadmap addition, Coinbase introduced “The Blue Carpet,” a transparency initiative outlining its no-fee listing policy and offering new tools for asset issuers.
BNB, the world’s third-largest cryptocurrency by market capitalization, briefly rose 2% to $1,175 after the announcement but has since pared gains, according to The Block’s market data.
The move suggests a potential easing of tensions between Coinbase and Binance, whose exchanges dominate trading volumes in the United States and globally, respectively. It also signals Coinbase’s willingness to expand its listings despite long-standing rivalries.
