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CellPay Buys Tila Top Up to Expand Retail Access

CellPay acquires Tila Top Up for growth

Catenaa, Saturday, December 13, 2025- Payment technology firm CellPay has acquired Tila Top Up, a prepaid and digital recharge platform, significantly expanding its retail network and advancing financial inclusion for underserved communities across the US

The acquisition adds thousands of new retail locations to CellPay’s footprint, providing greater access to essential wireless and digital payment services for cash-preferred and underbanked consumers.

CellPay, founded in 2016 as Zulie Venture Inc., serves millions of customers through neighborhood retailers, convenience stores, and small merchants.

CEO Parvez Jasani said the move strengthens local retailers, improving product availability, margins, reporting speed, and analytics.

The integration of Tila Top Up partners will enhance CellPay’s fintech ecosystem, including store dashboards, expanded gift card options, international top-ups, and crypto-enabled payment capabilities.

COO John Lim highlighted that the combined teams and expanded retail presence will allow CellPay to better support small businesses and provide communities with reliable access to digital financial services.

The acquisition also aligns with CellPay’s mission to serve households with limited banking access, including single parents and immigrant workers.

Looking ahead, CellPay plans further national retail growth in 2026, alongside new fintech products targeting underserved households.

The company maintains integrations with more than 80,000 billers and continues to focus on secure, fast, and affordable digital payments that enable small retailers to thrive while broadening financial access.