Catenaa, Sunday, September 28, 2025- World Liberty Financial is preparing to launch its own debit card and retail application, co-founder Zak Folkman announced Tuesday at Korea Blockchain Week 2025 in Seoul.
The new card will allow users to link their USD1 stablecoin and the World Liberty Financial app directly to Apple Pay, Folkman said, noting availability “very soon.”
The upcoming retail app is described as a hybrid platform combining peer-to-peer payments akin to Venmo with trading features similar to Robinhood.
Folkman emphasized that the project will not launch its own blockchain, saying the approach is “completely agnostic” to chains, exchanges, and distribution platforms.
He added that the focus is on long-term product development rather than immediate gains.
Launched in September 2024, World Liberty Financial operates as a DeFi and crypto platform with backing from members of the Trump family.
Its WLFI token and USD1 stablecoin aim to bridge traditional finance and on-chain markets. WLFI has declined roughly 37% since its September 1 launch, including a 10.28% drop in the past 24 hours, reflecting market volatility.
Folkman acknowledged the token’s short-term fluctuations but expressed confidence in long-term growth as the company rolls out its product suite.
World Liberty Financial also signed a memorandum of understanding with South Korea’s Bithumb exchange to explore future collaboration opportunities. The co-founder stressed that the project is focused on building products with “staying power” over decades rather than months.
