Catenaa, Thursday, December 25, 2025-Analysts at JPMorgan and Benchmark said Coinbase’s new product rollout could expand the exchange’s market and user engagement beyond current expectations.
The December 17 update introduced a range of services across crypto, equities, derivatives, prediction markets, payments, and on-chain offerings within a single platform, branded by Coinbase as its “everything exchange.”
Benchmark maintained its buy rating on COIN with a $421 price target, citing the rollout as a clear execution roadmap that could diversify revenue beyond spot crypto trading cycles.
JPMorgan, which rates COIN overweight, noted that the new features add multiple ways for users to transact and interact with the app, with potential revenue growth from both transaction-based and subscription-style products.
Analysts emphasized stock and ETF trading, funded with dollars or USDC, as a major step toward multi-asset retail services.
Coinbase Tokenize, the company’s platform for tokenized stocks, could allow participation in issuance and secondary trading if adoption increases.
Prediction markets, powered by Kalshi, were highlighted as another high-engagement product that could broaden daily app usage beyond crypto price movements.
Derivatives and decentralized trading expansions, including simplified futures and Solana DEX integration via Jupiter, were cited as longer-term growth drivers.
Analysts also noted that Coinbase shares have fallen in recent months, trading near seven-month lows around $243. Deutsche Bank recently initiated coverage with a buy rating and $340 price target, citing the company’s “everything exchange” strategy as a key factor for long-term upside.
