Catenaa, Monday, February 23, 2026- Zora, a crypto social platform previously linked to Ethereum layer-2 Base, is expanding to Solana with a new “attention markets” product, enabling users to speculate on online trends and social media virality. The platform allows traders to go long or short on topics, memes, ideas, or moments gaining attention, providing a SocialFi approach to digital engagement.
Users can create markets on any trending topic and link relevant content directly. Markets and token pairs move together, letting participants track profit and loss in real-time and cash out at any time. Early markets include trends related to health supplements, internet memes, and viral discussions, with some showing dramatic gains, though overall trading volume remains limited.
Zora has a history of connecting crypto with the creator economy, including its NFT marketplace and Base-based creator coins, which allowed speculation on individual social media posts and influencer profiles. The attention markets initiative continues this experimental approach by blending social trends with tokenized trading.
Other startups are entering the attention market space, including Noise, a Base-based platform that raised $7.1 million in a seed round led by Paradigm. Analysts say attention markets are an emerging sector within SocialFi, combining gamified engagement, social media analytics, and blockchain-based speculation.
Zora’s expansion to Solana aims to leverage faster transaction speeds and lower fees while tapping into a growing user base interested in speculative social media trading. The platform signals broader interest in tokenized attention as a tradable asset class.
