Catenaa, Wednesday, March 04, 2026– South Korea has introduced a legislation that would require cryptocurrency influencers to disclose personal asset holdings and compensation received for promoting digital tokens.
The government is seeking tighter oversight of online investment advice.
Lawmaker Kim Seung-won, a member of the National Policy Committee, proposed amendments to the Capital Markets Act and the Virtual Asset User Protection Act, according to local media reports.
The bill targets individuals who regularly share investment recommendations on social media, broadcasts and publications.
Under the proposal, influencers would have to reveal any payments tied to crypto endorsements, along with the types and quantities of digital assets and financial products they own. Detailed disclosure standards would be set through a presidential decree if the amendments pass.
Violations would face penalties aligned with existing capital market offenses, including sanctions comparable to those for price manipulation and front-running.
Lawmakers cited rising concerns about conflicts of interest and misleading claims circulating online, arguing that undisclosed financial ties can harm retail investors.
The proposal follows global efforts to regulate financial promotions.
The United Kingdom’s Financial Conduct Authority has imposed restrictions on crypto marketing and requires approval for certain promotions.
In the United States, the Securities and Exchange Commission has fined celebrities for promoting tokens without disclosing compensation.
Cases have involved media personality Kim Kardashian and former NBA star Shaquille O’Neal.
