Catenaa, Monday, February 16, 2026-Polymarket is expanding into “attention markets” through a partnership with Kaito AI, allowing users to wager on metrics tied to social media trends, brand popularity, and public sentiment.
The markets will quantify public attention by aggregating data from platforms such as X, TikTok, Instagram, and YouTube. Metrics will measure “mindshare,” the volume of discussion, and “sentiment,” reflecting whether commentary is positive or negative.
Polymarket plans to launch dozens of markets in early March, scaling to thousands by year-end.
Kaito said attention markets will be integrated into its main platform, with a standalone site planned to broaden access.
Initial offerings will focus on cryptocurrency trends, then expand into AI, finance, entertainment, sports, geopolitics, and other culturally relevant sectors. Kaito CEO Yu Hu said the combination of social media data and Polymarket’s trading activity could provide a more accurate gauge of public opinion than traditional surveys.
Polymarket has previously used Kaito data to track its own platform popularity, and the two companies formalized their collaboration on attention markets over the past year.
The move comes amid robust growth in prediction markets: Polymarket posted $7.66 billion in January trading volume, a 44% increase from December, while rival platform Kalshi saw $9.55 billion, up 45% from the prior month.
Kaito is also working with another prediction startup, Noise, a perpetual market platform that measures mindshare and sentiment, which recently raised $7.1 million in funding led by Paradigm.
