Catenaa, Wednesday, March 18, 2026-Global cryptocurrency exchange LBank has announced a strategic brand partnership with Web3 cultural project Ponke, launching a 40,000 USDT promotional campaign aimed at boosting user engagement, trading activity and community participation.
The collaboration designates Ponke as LBank’s Strategic Brand Partner. The agreement integrates Ponke’s meme-driven identity, including its widely recognized “degen monkey” theme, across marketing campaigns, platform features and community initiatives. LBank said the partnership supports its broader “Trade to Entertain” strategy, which blends digital asset trading with cultural engagement.
At the center of the campaign is a 40,000 USDT incentive program titled “Join the Ape Army.” The promotion runs from March 13 through April 11 and includes rewards for new users, referral bonuses, trading competitions, meme creation tasks and community surveys. The structure is designed to encourage both social interaction and platform usage.
According to internal data released by the exchange, the campaign has generated more than 100,000 new user registrations since launch. LBank reported increased website traffic and heightened engagement across its social media channels during the promotional period. The company also noted growth in spot and futures trading volumes, alongside rising net asset inflows as participants allocate capital to the platform.
Market tracking data cited by the exchange shows continued expansion in trading activity. Platform volume figures indicate strong liquidity across markets, reflecting heightened participation during the campaign window. The exchange said the momentum underscores growing interest in culturally themed initiatives that combine entertainment with financial incentives.
Eric He, Community Angel Officer and Risk Control Advisor at LBank, said the partnership reflects the evolving nature of crypto culture. He stated that community engagement and creativity are increasingly important components of digital asset ecosystems, alongside traditional trading activity. He added that the collaboration aims to provide users with opportunities to interact socially while participating in market activity.
The Ponke partnership is part of LBank’s wider expansion strategy. The exchange has been broadening its product offerings beyond conventional cryptocurrency spot and derivatives markets. Its portfolio now includes tokenized U.S. equities, index-based derivatives and perpetual contracts linked to precious metals. The company said these additions are intended to give users diversified tools for portfolio management.
LBank was founded in 2015 and reports serving more than 20 million registered users across 160 countries and regions. The exchange states that it processes billions of dollars in daily trading volume and has operated without reported security incidents since its launch. It lists hundreds of cryptocurrencies, including major digital assets and emerging tokens.
The company has emphasized rapid token listings and liquidity provision as core competitive advantages. It also highlights performance metrics tied to newly listed assets, stating that users have historically achieved significant returns on certain offerings, though outcomes vary by market conditions.
Industry observers note that exchanges increasingly rely on branding partnerships and community campaigns to differentiate themselves in a competitive global market. Meme-based collaborations have become common in the digital asset sector, particularly among platforms seeking to attract younger traders and social media–driven audiences.
The “Join the Ape Army” initiative signals LBank’s continued focus on blending entertainment with financial services. Company leadership says the approach is intended to strengthen community ties while expanding user activity across spot and derivatives markets.
As the campaign continues through April, LBank plans to monitor participation levels and trading metrics to evaluate performance. The exchange said it expects ongoing engagement from both new and existing users as part of its effort to integrate cultural themes into its trading environment.
