Catenaa, Monday, November 10, 2025- Coinbase Global and Citigroup have joined forces to ease one of crypto’s biggest hurdles for institutional investors, the smooth conversion of traditional currencies into digital assets.
The partnership, announced last week, combines Coinbase’s blockchain infrastructure with Citi’s global payments network covering 94 markets and over 300 clearing systems. The collaboration aims to simplify how large institutions use stablecoins and digital assets for transactions, treasury operations, and cross-border payments.
Institutional adoption of crypto has accelerated in recent years, but scaling issues and integration challenges have slowed progress. The Coinbase-Citi alliance targets that bottleneck by developing systems to make digital transactions faster, more reliable, and continuously available, the companies said.
The initiative focuses on foundational financial infrastructure rather than experimental blockchain applications. It marks a major step toward embedding digital assets into traditional finance, allowing institutions to manage liquidity and settlements more efficiently.
Coinbase has positioned itself as a key player in bridging the gap between crypto and regulated finance, while Citi’s involvement signals growing acceptance of blockchain-based payment systems among legacy financial institutions.
Analysts say such partnerships could help digital assets gain trust within mainstream banking by demonstrating real-world utility beyond speculation.
