Catenaa, Sunday, February 15, 2026- Uber plans to roll out its delivery business into seven new European countries this year, as tech groups ramp up their efforts in the multibillion-dollar food-delivery market.
The Financial Times reported on Sunday that a US-based company will launch services in markets including the Czech Republic, Greece, and Romania as part of a move it hopes will deliver an additional $1 billion in gross bookings over the next three years.
Susan Anderson, global head of delivery at Uber, told the newspaper it was time to “raise the bar, shake things up and deliver better value across the category”.
According to the report, the move will also see penetration into Austria, Denmark, Finland, and Norway.
Earlier this week, Uber agreed to acquire the delivery arm of Turkey’s Getir from Emirati-controlling shareholder Mubadala to expand its Turkish footprint.
Consumer patterns changed forever, even when dine in culture bounced back. Most consumers today demand quality restaurant food with expediency, dependability, and at an affordable cost. Personally, and generally speaking in the industry, it is evident that the concept of convenience is not a luxury anymore but a default requirement in urban living.
Consumers in most European cities have to make comparisons among several apps and are willing to place an order only after the platforms distinguish themselves with promotion, subscription, and efficiency in their operations.
The European food delivery market is very dynamic. The markets like Denmark and Finland already have high rates of digital adoption, and the usage of online payments, and countries like Romania and Greece have growth potential because of the growth of the urban population and the enhancement of logistics infrastructure.
The case of Uber means that by venturing into these markets at this time, it can create brand recognition before smaller local rivals can consolidate their operations.
Traditionally, the company has engaged in a combination of technological optimization and local alliances, which helped it to increase in scale quickly, adjusting to the regulatory needs and consumer demands.
