Catenaa, Thursday, September 25, 2025- JuCoin, one of the longest-standing cryptocurrency exchanges since 2013, announced its rebrand to Ju.com under the “Rewrite I[J]mpossible” campaign
The initiative introduces a new “J” symbol that visually transforms the word “IMPOSSIBLE” into “I’M POSSIBLE,” emphasizing Ju.com’s focus on simplifying digital asset trading through user-friendly design.
The rebrand is paired with Ju.com’s “Point. Click. Trade.” framework, enabling users to trade any blockchain token on-chain without external wallets.
The platform also offers a Futures Loss Protection Plan, covering losses over 500 USDT, alongside U.S. and Hong Kong stock trading zones with dividend and staking benefits, and early access stock subscriptions.
Since new leadership in 2024, Ju.com has grown to 50 million registered users across 100+ countries, with $5 billion in daily trading volume.
The Ju token has appreciated from $0.10 to over $20, delivering 20,000%+ returns for early supporters.
Ju.com operates as a unified ecosystem: JuChain Layer 1 blockchain, xBrokers global RWA brokerage, JumpFi PayFi infrastructure, JuCard payment solutions, and Ju Labs, a $100 million innovation fund supporting 50+ AI and blockchain projects.
The platform holds U.S. MSB and Thailand exchange licenses, while EU MiCA and VARA applications are underway.
The rebrand reflects Ju.com’s mission to make blockchain technology intuitive and accessible, transforming complex processes into familiar, point-and-click interactions.
The visual identity and ecosystem collectively aim to remove barriers and deliver seamless crypto experiences for users globally.
