Catenaa, Thursday, January 22, 2026- Web3 entertainment platform NEXST has announced a partnership with K-pop group KISS OF LIFE to launch immersive virtual reality concerts on its NEXST VR LIVE service.

This would expand its push to merge digital entertainment with blockchain-based access, according to a media release.

The agreement makes KISS OF LIFE the second official collaboration artist on NEXST VR LIVE, following an earlier partnership announced in 2025.

The platform integrates VR experiences with blockchain infrastructure supported by the NXT token, allowing fans to access live performances through decentralized digital ownership and token-based purchases.

NEXST said the collaboration is designed to attract mainstream music audiences into Web3 without requiring prior crypto experience.

The platform relies on well-known artists and immersive content as an entry point, while offering digital asset ownership and on-chain access behind the scenes.

KISS OF LIFE, winner of the 2025 Asia Artist Awards Best Musician Group title, has built a global following across social platforms and recently completed a sold-out tour in Japan.

The group debuted in 2023 and has since expanded touring activity across North America, Europe and Asia.

Under the partnership, the group’s performances will be adapted into interactive VR environments that allow fans to experience concerts beyond traditional livestream formats.

NEXST said users will be able to enter shared virtual spaces that reflect the music and stage concepts of the artists.

Founded as an AI-, VR- and blockchain-based entertainment platform, NEXST aims to build a scalable ecosystem for music, live events and fan communities.

The company said it plans to expand collaborations with additional global and K-pop artists as part of its broader entertainment strategy.